Patrón recently launched it’s new and improved “Patrón Social Club,” a place where tequila aficionados can learn more about the brand, ID their bottle, learn about Patrón-sponsored events, and try out some very good tequila cocktails.
What makes this different from the ordinary spirit brand website is the way they have brought in content from some of the blogosphere’s top voices. They include, Urbandaddy, Thrillist.com, Daily Candy, and going.com, and cover a wide range of topics. My favorite is Uncrate’s guide to grill gear.