An essential for every bartender, the jigger (or measure in Europe) will save the home bartender a ton of disproportioned cocktails. Counting pours is cool, but a good jigger is your key to making great cocktails without the bother of getting it wrong.
A typical jigger has two measures, 1 ounce and 1 1/2 ounce. Personally, I like the double cup versions, a 1 oz and 1 ½ oz side. Some have a handle. I have a nifty one that has a bottle opener in the handle and cup doubles as a small hammer to break up ice.
If you are serious about making great cocktails, pick up a good jigger and go to town.