Long banned from broadcast, many brands are now tipping their toes into TV. The latest comes from Absolut.
From the press release:
ABSOLUT Hugs, continues the brand’s iconic tradition. Part of the “In An Absolut World” campaign that depicts scenes from an idealized world as envisioned by the brand, the spot sends a message of hope during these difficult times, suggesting people should exchange hugs and other signs of affection rather than currency. “Hugs” features a classic soundtrack by beloved jazz artist Louis Armstrong.
